Mediguide wanted a logo that conveyed trust, clarity, and guidance for those navigating the complexities of Medicare. Given the brand’s focus on helping clients feel secure in their coverage choices, I designed a logo that is accessible and visually aligned with healthcare and insurance. Using the Montserrat font for its readability, especially for elderly clients, I incorporated a heart icon created from an arrow, symbolizing Mediguide’s supportive role in leading clients through the Medicare process. This design choice reflects the compassionate and guiding nature of the service, ensuring clients feel understood and well-cared-for.